Blogs

Look at the Blog Entries below. Click the "Read More" link under a Blog Intro to see the entire story. You can leave a comment on any Blog Entry. If you don't want viewers to be able to leave comments on your Blog, we can disable that feature.

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Advertising with Blogs

Last Updated on Wednesday, 30 March 2011 01:26 Written by Administrator Tuesday, 29 March 2011 18:32

Consumer-generated advertising is a relatively new development and it has created a new model of marketing communication from businesses to consumers. Among the various forms of advertising on blog, there are the sponsored posts. These are blog entries or posts and may be in the form of feedbacks, reviews, opinion, videos, etc. and usually contain a link back to the desired site using a keyword/s.

 

Blogs and Mainstream Popularity

Last Updated on Wednesday, 30 March 2011 01:27 Written by Administrator Saturday, 26 March 2011 18:32

By 2004, the role of blogs became increasingly mainstream, as political consultants, news services, and candidates began using them as tools for outreach and opinion forming. Blogging was established by politicians and political candidates to express opinions on war and other issues and cemented blogs' role as a news source. Even politicians not actively campaigning, such as the UK's Labour Party's MP Tom Watson, began to blog to bond with constituents.

 

Blog Popularity

Last Updated on Wednesday, 30 March 2011 01:27 Written by Administrator Thursday, 24 March 2011 18:32

Researchers have analyzed the dynamics of how blogs become popular. There are essentially two measures of this: popularity through citations, as well as popularity through affiliation (i.e. blogroll). The basic conclusion from studies of the structure of blogs is that while it takes time for a blog to become popular through blogrolls, permalinks can boost popularity more quickly, and are perhaps more indicative of popularity and authority than blogrolls, since they denote that people are actually reading the blog's content and deem it valuable or noteworthy in specific cases.

 

Blogs and the Mainstream Media

Last Updated on Wednesday, 30 March 2011 01:26 Written by Administrator Wednesday, 23 March 2011 18:32

Many bloggers, particularly those engaged in participatory journalism, differentiate themselves from the mainstream media, while others are members of that media working through a different channel. Some institutions see blogging as a means of "getting around the filter" and pushing messages directly to the public. Some critics worry that bloggers respect neither copyright nor the role of the mass media in presenting society with credible news. Bloggers and other contributors to user-generated content are behind Time magazine naming their 2006 person of the year as "you".

 

Political Impact of Blogs

Last Updated on Wednesday, 30 March 2011 01:27 Written by Administrator Tuesday, 22 March 2011 18:32

Since 2002, blogs have gained increasing notice and coverage for their role in breaking, shaping, and spinning news stories. The Iraq war saw bloggers taking measured and passionate points of view that go beyond the traditional left-right divide of the political spectrum. On 6 December 2002, Josh Marshall's talkingpointsmemo.com blog called attention to U.S. Senator Lott's comments regarding Senator Thurmond. Senator Lott was eventually to resign his Senate leadership position over the matter.

 

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